Dear AWS, we need to talk about your service names

Please help users keep the large number of AWS service names straight by following a few simple rules

Rule #1: Plain Descriptions

Rule #2: Mashing Terms

Rule #3: Avoid Opaque Terms

Rule #4: Funky Names

Rule #5: Mini-Brands

Rule #6: Scope of Names

Rule #7: Amazon versus AWS

Kind Regards

Cloud Robotics Research Scientist at @iRobot